Ben Franklin’s “Join or Die” is famous propaganda about uniting the colonies written for the British colonists. The French and Indian war was beginning at the same time that this political cartoon was released (1751). Ben Franklin thought that was very important that the colonies were unified during wartime. The cartoon includes a snake that has 8 British colonies, with the snake’s head being the north part and the snake’s tail being the south. The colonies are all separated, and the snake is dead. Ben Franklin, one of the founding fathers, created this political cartoon. He has instant credibility, he is one of the most influential historical figures of this time period and has a lot of ethos through his work during his lifetime. Ben Franklin uses rhetorical devices to establish his purpose. Ben Franklin uses symbolism. There was a myth that if a cut up snake was put back together by sunset it could come back to life. The snake symbolizes the colonial unity, and says that America need to put the pieces back together and become unified before it is too late. He also has an ominous tone. By saying “join or die” on the bottom, Franklin is showing the importance of unity at this dire time. If the colonies were not unified, then like the snake they would all die separately. This serves as a call to action, which is scaring the colonists into uniting, or else they will end up dead like the snake. Ben Franklin also juxtaposes all of the states together. What is interesting is that he does not seem to make one state seem bigger or more important than the other. Pennsylvania is a lot bigger than New Jersey, however in the text it doesn’t seem to be too much bigger. By keeping all of the parts relatively the same size, Franklin is showing that all of the states and their unification is important. Ben Franklin’s purpose was to ask for unity in the British colonists during the French and Indian war. This political cartoon was reprinted in many newspapers across the colonies, and it had a big effect on their unity. It almost scared colonists into unifying. I believe Franklin did achieve his purpose of asking for unity as it had a very big impact on America.
