Ever since we were little students have been hearing about the negative effects of drinking and driving. Many programs are utilized to prevent alcohol-induced accidents. These programs tend to use a scare tactic, which shows the terrifying aspects of one bad decision, and hopes to scare people from performing such actions. Research suggests that shock tactics do work, but they need to be targeted and followed by strong enforcement of driving laws. This advertisement is a perfect example of the scare tactic that advertisers use.
This text was created by Abramet to prevent drunk driving. Abramet published the text, which is the Brazilian Association of Traffic Medicine. The text was composed for any kind of driver, hoping to remind them to not get behind the wheel after consuming alcohol or drugs. The text was written because there are many drug and alcohol related car accidents.
The text uses symbolism and tone to create a powerful image. The can symbolizes a car after the driver has been drinking. The can is crushed symbolizing it is empty, which means that the drinker was drinking. The car is also crushed to show that when one drinks and drives, they have a high chance of getting into an accident.
The text also uses tone in their picture. The colors are all dark and negative, which goes along with a gloomy tone. If the text had bright colors, the message would not be as powerful. But by having dark colors, the text effectively shows how drinking and driving is a bad decision that will not end well.
The author created this text to attempt to stop drivers from driving under the influence. The author uses a scare tactic to show the negative impacts that drinking and driving have. The caption is “You can drink and drive. Or drink and.” The incomplete sentence suggests that the driver would not drink and drive, but drink and crash and not be able to finish his drive. I think this picture is extremely powerful in showing the effects of drinking and driving. It has a powerful and uses a scare tactic well to remind drivers to only drive sober.
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