One of America’s biggest accomplishments was landing on the moon and putting an American flag on the surface of the moon. However, to see that flag, one would need a really quality telescope. Orion, a telescope company, used this idea to create a creative advertisement for their telescopes.
The text was composed for potential buyers of the telescopes. The author juxtaposes pictures together to create a humorous effect. The author juxtapositions views that the Orion telescope can show. The first is a picture of the moon, the second is a picture of the American flag and the third is a picture of the American flag’s label “Made in China.” These pictures are all very clear, showing that the telescope will give off clear images, even when zoomed in an extreme amount. There is an element of humor that is also used in the advertisement. By having an American flag say “Made in China” on the moon, the advertisers are saying that even one of America’s biggest accomplishments was not fully their own. The advertisers make fun of Americans for their use of products that are not American, but in a playful way that will make their audience laugh and not be offended.
The author’s purpose in creating the advertisement was to get their audience to buy the telescope. The author probably did get more people to buy their telescopes because it is not only a funny picture, but it also displays the clearness of the telescope.
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